The 21st century is a very visual world with video being one of the most significant elements in our lives. Nowadays, videos are so accessible that anyone can make a video using online production and editing software. In fact, you don’t even need to pay for a lot of the software and it can all be done using video streaming platforms. However, high-quality video creation is not merely cutting and pasting with free programs; it is an art and a specialty.
Based on the popularity of videos in mainstream media, many companies are now opting to include videos in their business models. However, does this make strategic sense when looking at the model from a marketing perspective? You could be caught up with the trend of a cool video pumping out your brand name, but not really considering if this is the best type of promotion. This article will look at the different pros and cons of video production for business.
Pros Of Video Production For Business?
1: Increased Volume
If you opt for video production as part of a marketing strategy, it is recommended that you use an in-house production company. Once you have the studio space equipped, configured and suitably staffed, you can begin achieving the ultimate goal of creating videos for social media, internal communications, marketing, sales, and much more. Using an in-house production studio means the videos can be produced quickly with an increased volume.
2: Increased Economy
The second goal when using video production for business is to reduce the cost. Videos can be expensive to create; however, if you opt for an in-house video production studio, you can keep the studio booked and the staff busy. This means you can achieve an increased economy with an increased volume of videos. However, it may be found that the best way of reducing costs is to not tie up the in-house studio with complex projects. Instead, you should send the laborious projects to third-party vendors; thereby, leaving the simpler video projects in-house and maximizes production.
3: Ability To Work With The Animators And Editors
Working with third-party vendors regarding editing and animation of videos can be a tiresome procedure. It requires travelling to meet them and working according to their schedule. Using an in-house production team, you can conveniently meet onsite to discuss editing directly with the professionals. Moreover, you can access the editors and animators’ creative experience to develop future video production. You can also build relationships that can speed up future production where the professionals learn the company’s style and what types of videos are most beneficial.
Take a look at this Vimeo video from vebu as a prime example of this
Cons Of Video Production For Business?
1: Constant Equipment Expenses
If you believe that you will make a single large payment for video production expenses, this is one of the greatest misconceptions you could imagine. In the area of video creation, the production expenses are constant as equipment needs to be maintained and repaired. New tools need to be purchased. Equipment must be rented, including types of software and production programs. Dependent on the complexity of the project, the expenses can be overwhelming and you will always have some bill to pay.
2: Ongoing Investment In Staff
If you choose to hire an in-house video production crew, you will need to hire staff specializing in the different elements of production. This can include videography, animation, editing and project management. You will need to pay wages and benefits, as well as expenses for staff management regardless of whether the employees are busy or idle. In many cases, they will be busy all the time; however, if you are looking for a high volume of videos it is likely they will have an order backlog. Unfortunately, costs will not reduce if the number of videos required decreases.