The Services Of A Professional Corporate Video Production Company

Video has become one of the most engaging media that is today used by professional video companies on behalf of their clients. There is a reason for this – chief amongst these being that in the age of social media if companies do not employ video there is every reason that consumers will not engage with their key messages.

These key messages are the way organizations engage with both their current consumer base – and those who would be interested in both products and services. Social Media video engages according to the rule of three. The first tier of the marketing mix is the idea that the written word can engage the reader. But, this is the key point – ‘reader’. It is becoming increasingly rare that consumers have the energy or time to read large blocks of text. So the next tier is the still image – those can engage the reader in an experience that offers more value add than the printed word alone. However, it is when all of these elements are combined that the true value of marketing comes to the fore.

The value of video should not be underestimated – when combined with quality in house produced content – and the correct SEO treatment, it attracts more attention than any piece of content. The ability of video to elicit comment and enable feedback from consumers is simply unmatched.

However – as they say in those classic Superhero movies – ‘with great power comes great responsibility’. Those who want to engage the services of a great video production company have to be extremely careful. If they are partnering with a video company they need to ensure that get two things absolutely correct. The first is a list of key messages – the second is a great brief. Those companies that ignore these requirements may encounter messaging problems on Social Media some of which are not easily reversed.

The company must ensure that its strategic approach and their tactical plans are completely aligned. So any communication professional who is considering retaining the services of a video production company needs to have the absolute assurance that the service provider will deliver – on time and within budget.

So what do you need from your professional video production company?

In the first instance, they need to offer a turnkey service. It is always preferable to retain the services of a company that can provide an end to end service. From advice on scripting to the correct camera crew and the provision of lighting and the correct setting and much more. The company should be able to apply the best technology to post-production and provide a finished product.

That product needs to be applicable to online use – as well as for internal and external communication channels. In order to do this, they need to know those important communication drivers. They have to be prepared to not only be a video production service provider – they have to be prepared for a long term relationship as a partner to the business.

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The Different Pros And Cons Of Video Production For Business

The 21st century is a very visual world with video being one of the most significant elements in our lives. Nowadays, videos are so accessible that anyone can make a video using online production and editing software. In fact, you don’t even need to pay for a lot of the software and it can all be done using video streaming platforms. However, high-quality video creation is not merely cutting and pasting with free programs; it is an art and a specialty.

Based on the popularity of videos in mainstream media, many companies are now opting to include videos in their business models. However, does this make strategic sense when looking at the model from a marketing perspective? You could be caught up with the trend of a cool video pumping out your brand name, but not really considering if this is the best type of promotion. This article will look at the different pros and cons of video production for business.

Pros Of Video Production For Business?

corporate video production

1: Increased Volume

If you opt for video production as part of a marketing strategy, it is recommended that you use an in-house production company. Once you have the studio space equipped, configured and suitably staffed, you can begin achieving the ultimate goal of creating videos for social media, internal communications, marketing, sales, and much more. Using an in-house production studio means the videos can be produced quickly with an increased volume.

2: Increased Economy

The second goal when using video production for business is to reduce the cost. Videos can be expensive to create; however, if you opt for an in-house video production studio, you can keep the studio booked and the staff busy. This means you can achieve an increased economy with an increased volume of videos. However, it may be found that the best way of reducing costs is to not tie up the in-house studio with complex projects. Instead, you should send the laborious projects to third-party vendors; thereby, leaving the simpler video projects in-house and maximizes production.

3: Ability To Work With The Animators And Editors

Working with third-party vendors regarding editing and animation of videos can be a tiresome procedure. It requires travelling to meet them and working according to their schedule. Using an in-house production team, you can conveniently meet onsite to discuss editing directly with the professionals. Moreover, you can access the editors and animators’ creative experience to develop future video production. You can also build relationships that can speed up future production where the professionals learn the company’s style and what types of videos are most beneficial.
Take a look at this Vimeo video from vebu as a prime example of this

Cons Of Video Production For Business?

1: Constant Equipment Expenses

If you believe that you will make a single large payment for video production expenses, this is one of the greatest misconceptions you could imagine. In the area of video creation, the production expenses are constant as equipment needs to be maintained and repaired. New tools need to be purchased. Equipment must be rented, including types of software and production programs. Dependent on the complexity of the project, the expenses can be overwhelming and you will always have some bill to pay.

2: Ongoing Investment In Staff

If you choose to hire an in-house video production crew, you will need to hire staff specializing in the different elements of production. This can include videography, animation, editing and project management. You will need to pay wages and benefits, as well as expenses for staff management regardless of whether the employees are busy or idle. In many cases, they will be busy all the time; however, if you are looking for a high volume of videos it is likely they will have an order backlog. Unfortunately, costs will not reduce if the number of videos required decreases.

The Top Benefits To Using London Corporate Video Agencies

With the number of marketing tools growing for businesses, it can be difficult to choose the correct strategy for your company. One of the most popular alternatives in today’s media culture is corporate video production. This article will provide information on how using London corporate video agencies can benefit your business.

1: An Increase In Traffic

One of the primary advantages to using London corporate video agencies for video production is to increase the traffic to your company. Statistics indicate that videos are responsible for approximately two-thirds of all traffic online; therefore, it is more significant than ever to include video production in corporate marketing strategies. If you are not already utilizing corporate video production, you are losing out on a large portion of potential customer traffic. Plus, all successful companies know that the more traffic visiting your page, the increased amount of sales you are likely to achieve.

2: Video Sharing Opportunities

When you have published different video content on your company’s page, the internet is your oyster regarding generating traffic and contacts for the business. Ideally, using the videos on well-known and reputable social networking platforms, such as Facebook and YouTube, can be an ideal means of attracting new clients to the brand. Alright, so we could question reputability of these platforms; however, they are very popular and are statistically proven to increase a brand’s visibility. The more people sharing videos increase the reach of potential customers viewing and engaging with your company.

3: Improved SEO Ranking

A third advantage to using London corporate video agencies is that the company will begin to appear on more search engine results pages as compared to those companies not using videos. As many clients use Google for online research, they are more likely to discover your website first over rival companies. To improve your SEO ranking, it is vital that the videos are published regularly on the website ensuring that your page is “fresh” and one of the first results. Moreover, researching competitors in the field can help you remain one step ahead of the others. This means you can improve your ranking using business strategies.

4: Improving Company Brand Awareness

The message portrayed in the corporate video content needs to be eye-catching, informative, and most of all, engaging to potential clients. By using corporate video production agencies, your company will create and improve your brand awareness. The visuals in a video can also make a world of difference; thereby, keeping the viewer watching instead of sifting through large quantities of text. It is important that the video created leaves a good impression on the video, so ensure that the content is most appealing to your target audience.

5: Limitless Possibilities

Finally, one of the core reasons why companies opt for corporate video production is because of the limitless possibilities. Producing videos should be an enjoyable experience allowing one’s creative juices to flow and enhancing self-expression. Regardless of what you choose as content, it is important that the content is high-quality, fun, information and suitable for your target demographic.

Final Words

By using London corporate video agencies, it is possible to increase the traffic to your website, create brand awareness, and improve your search engine ranking. Taking this into account, it is clear when many companies opt for video production as part of their marketing strategy.