From the desk of Mallory K. Lee
Public Relations Consultant for CuffLinks Networking SD

FOR IMMEDIATE RELEASE

RED ZONE TO HOST NEXT CUFFLINKS NETWORKING SD

SAN DIEGO, CA- Red Zone Sports Bar and Grill is hosting CuffLinks Networking SD’s next networking event, scheduled for Thursday, August 19, 2010. This will be the 6th event for CuffLinks since its start in February 2010. July’s networking event brought over 300 business professionals together at the Miami Grille in UTC.

Mark Anthony Cedre of Western Financial Planning Corporation along with the help of Michelle Goldbach, Founder of Path for Healthy Living began CuffLinks Networking SD to help serious business owners and professionals meet. They found that in San Diego, the quality of networking was not up to their standards.

In July at the Miami Grille, this standard was exemplified by the quality of professionals that were in attendance. Jay Brown, CEO of the Jay Brown Network, INC., Adam Rowe, President of Erowe Design and Cory Petkovsek, Producer at Corporate Video were among the many professionals who attended.

“I have attended few networking groups that approach the caliber of CuffLinks,” said Adam Rowe, President of Erowe Design. “Through their events I have established an ever growing circle of clients and acquaintances that truly are a cut about the rest.”

CuffLinks Networking SD is sending an open invitation to all established business owners and professionals in San Diego County. Red Zone Sports Bar and Grill is located at 1100 5th Ave, San Diego, CA 92101 and the networking event will be from 6 p.m. until 9 p.m. There is a $5 cash only admittance fee for general admission and VIP specials are offered, but space is limited. The admittance fee for VIP is $20 in advance and $25 at the door. It is recommended that if an individual is planning to attend, that they RSVP on www.cufflinksnetworkingsd.com and is required to RSVP if they would like to join the VIP list.

Daniel Gutierrez, author of “Stepping into Greatness” will be attending and speaking with business owners in the VIP section. Gutierrez is also known for his radio show on blogtalkradio and his public speaking appearances.

Many San Diego businesses are sponsoring the CuffLinks Networking SD event, such as: Western Financial Planning, Corporate Video, San Diego Corporate Law, Path for Healthy Living, Sundance King, Seacoast Realty, Red Zone Sports Bar and Grill, Xango, Payne Mason Cigars, The San Diego Symphony, Capriccio Salon and Spa, Giles Baseball Sports and Fitness, and Genesis Career Systems.

For more information call Mallory K. Lee at 858-997-5965 or e-mail pr.cufflinks [at] gmail.com.

FOR IMMEDIATE RELEASE

CUFF LINKS NETWORKING SD ANNOUCES FIFTH NETWORKING EVENT

SAN DIEGO, CA- Cuff Links Networking SD, a prestigious networking organization in San Diego County is holding its fifth networking event in 2010. The last event Cuff Links Networking SD held was at L’Auberge in Del Mar, CA in June 2010. Nearly 1,000 business owners attended the event at L’Auberge.

Many business owners and professionals like, Tony Hranek, Principal of Res Struct, Sarah Nance CEO of All Star Accounting, David Levy, First Vice President-Investments of Wells Fargo and Michael J. Leonard, Owner of San Diego Corporate Law were in attendance at L’Auberge among many other business owners and professionals.

“Mark Anthony Cedre always hosts the most exclusive and impressive cast of individuals and businesses at his Cuff Links Networking events,” said Michael J. Leonard, Esq., owner of San Diego Corporate Law. “Anyone seeking to do business with the who’s who in San Diego County should be attending.”

The next event will be held at Miami Grille on Thursday, July 22, 2010 at 4354 La Jolla Village Drive, San Diego, CA 92122 from 5:30 p.m. until 8:30 p.m.

Cuff Links Networking SD is known for its red carpet interviews and photo opportunities at each event it holds.

“The economy has taught business owners to look outside the box for new clients. Cuff Links Networking is a catalyst for business owners to find new clients,” said Mark Anthony Cedre, founder of Cuff Links Networking SD.

Current sponsors of the upcoming event are San Diego Corporate Law, Western Financial Planning Corporation, Payne-Mason Cigars, Path for Healthy Living, DMC Cigar Club, San Diego Symphony, The Sundance King, Seacoast Realty, Corporate Video, Miami Grille, Lone Wolf, European Collections and Angel’s Share Wine and Spirits.

Cuff Links Networking SD is extending an open invitation to business owners and professionals in the San Diego County area to attend this free event. There will be a free raffle that consists of fine wines and local business gift certificates.

For more information call Mallory K. Lee at 858-997-5965 or e-mail pr.cufflinks [at] gmail.com.

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Phone 858.997.5965 ● pr.cufflinks [at] gmail.com ● http://www.meetup.com/Cuff-Links

The whole purpose of business video is to express a message that ultimately increases your bottom line.  This is true for training videos, marketing videos, or those for shareholders and employees. To do this effectively the message must be received by the viewer.

Simply put: if your message is not exciting, why would anyone want to hear it?

A plain, straight forward video will get the point across to an astute viewer or a good employee.  However to interest a client, inspire sales staff, or excite shareholders something more might be necessary.

How effective would it be for your organization if your video was entertaining, relevant, and inspiring?

How to get your message heard

This may be obvious, but it is worth breaking down the individual steps we must take for maximum effectiveness.

1. Clarify the message to convey; point A.
2. Consider who, where, why, how and when the viewer will be watching your video; point B.
3. Create a clear path from point A to point B; message to viewer.

This might be a sales message from the marketing department delivered through a 60 second Internet marketing video to your at home website visitor looking for your immediate solution.

It might be a safety training video from your training department packaged in a 30 minute DVD for an employee studying on the job for a new position.

The website visitor might be tired, rushed, or in pain and needs to quickly see that you have the solution.  The employee might be groggily training right after lunch, anxious to get back to work so they can go home.

Once we know clearly what we want to say and have identified the viewer’s circumstances, we can structure and deliver the message in the way the viewer wants to absorb it.

Applying the lesson

Consider the sleepy employee who must review training videos.  A plain, straight forward video might be effective for your best employees – probably employees who don’t need the training.  For average employees such a video might send them into deep slumber.  Ways around this might mean training first thing in the morning, or basing pay on training results or job performance.  An alternative or supplemental solution is to create a training video that entertains as it trains.

Making straight forward video for a potential customer might be most effective, especially if the product or service offered resolves an immediate need such as instant relief migraine medicine.

On the other hand, if the offering is not immediately needed, a creative, energetic, and fun video is more likely to stay with the viewer and allow them to keep thinking about your offering throughout the sales process.

The purest transmission of your message will be the most effective.  This requires clarity of the message and focusing on ways to increase the receptivity of the viewer. The corporate video production company that can facilitate this process for you deserves your business.